Marketing Manager, Paid Demand
gartner
media

Job Description:

Gartner is seeking a strategic, detail oriented Paid Demand Generation Marketing Manager to lead Gartner�s paid investments in external content syndication. This role owns the strategy, performance and governance of one of Gartner�s most significant paid demand investments and operates as the central point of accountability for third party syndication globally.

Daily Responsibilities:

Own end to end strategy, execution and optimization for Gartner�s global third-party content syndication portfolio. Expand beyond traditional syndication models by piloting alternative paid formats that reach hard to access executive audiences. Shift program mix toward net new contact acquisition and VP+ decision makers. Establish clear performance benchmarks across cost, quality and scalability. Use data driven insights to continuously refine vendor mix, offers and targeting. Serve as the primary commercial and strategic owner for Gartner�s third party syndication vendors. Hold vendors accountable to performance, suppression and delivery standards. Lead performance reviews, issue escalation and optimization planning. Partner closely with Procurement and Legal to negotiate pricing, terms and renewals aligned to performance outcomes. Ensure vendors meet all technical delivery standards, including correct formatting, tagging, UTMs, and lead delivery processes. Work closely with Martech/Marketing Operations to troubleshoot routing issues, improve data quality, and maintain system integrity. Paid Own suppression strategy ensuring vendors exclude existing contacts and follow Gartner�s standards consistently. Create and enforce QA processes to reduce errors in campaign setup and lead pass off. Build and maintain best practice documentation for marketers who rely on content syndication in their channels. Share insights and recommendations across product marketing, campaign teams, and regional marketers. Lead training sessions and provide strategic guidance to teams managing smaller or specialized syndication efforts.

Job Requirements:

5 to 7+ years of experience in B2B paid media, lead generation, or content syndication. Strong knowledge of third party syndication vendors and dynamics of �email to PDF� or gated asset distribution. Experience coordinating with Martech/Marketing Ops on lead flow, mapping, and data QA. Demonstrated success improving lead quality, increasing net new contacts, and managing multi vendor portfolios. Ability to influence across teams, communicate clearly, and drive alignment in a complex environment. Strength in vendor evaluation, negotiation, performance analysis, and issue escalation.

Compensation:

A reasonable estimate of the base salary range for this role is 79,000 USD - 109,000 USD.

Job Location(s):

Stamford, Connecticut

Source:

Company Career Section

Competition:

N/A

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